API-Driven Development

apis, methadology

I’ve been experimenting with a new method of software development recently with Jitterbug. I’m refining it as I find loopholes in the process, but I think I’ve got a pretty steady basis to work on, and share. My next step is to talk to you guys - get feedback from the community and see if I can convince you to try out this methodology on any upcoming projects. I’m also planning on talking about this at Cambridge Geek Day - hopefully I’ll have more of a stable process by then. My new development process is called API-Driven Development - and it revolves around the idea that web applications should be built from the API u

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Terrible wording on an advert

advertising, methadology

Here’s some extremely bad wording on an advert I saw in Tweetie:

Bad wording on Tweetie advert

This is essentially saying ‘Our product is really complex and hard to use, why don’t you give it a go!’ Clearly the copy writer didn’t read it when they saw it, because this jumps out as an overwhelmingly bad mistake in copy writing. Alternative methods of phrasing might be ‘[Brand Name] is the most powerful, feature rich system utility available. Give it a try now!’, or ‘[Brand Name] solves some of your most complex system utility problems for you.’ Make your product work for your users, not against. Additionally, make this apparent to potential customers in your advertising. First impressions count.

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